Three years ago, my world stopped. Three years ago, my world stopped. My daughter was suddenly fighting for her life after going into liver failure caused by Autoimmune Hepatitis. What followed was every parent's nightmare: emergency decisions, complications, surgery, and a long road of recovery that demanded every ounce of strength our family had. I had already sold our family hair salon, and my entire focus became caring for her as she healed from the transplant and the challenges that came before it.

During that time, when life felt uncertain and overwhelming, my longtime friend Shailesh Merai reached out. He had heard what happened and simply asked how he could support me. Then he asked a question I never expected:

“Would you be interested in starting something together?”

At first, it felt impossible. My life revolved around hospitals, medications, and recovery schedules. But the idea planted a seed, the possibility of building something meaningful. That seed grew into Wicked Wipes.

And now, just over three years later, we are on the verge of building our brand in Canada. A product created to support everyday cleanliness and convenience, born from a journey that taught me the importance of resilience, perspective, and making the most of every opportunity. To say this moment feels surreal doesn't even begin to cover it. I can't fully express what it means to stand here today with my daughter healthy, with a friend who believed in me, and with a brand built from resilience, gratitude, and purpose.

Wicked Wipes isn't just a product. It's a reminder of how quickly life can change, and how powerful it can be when people come together to create something meaningful from life's most difficult moments.
Thank you for being part of this journey. We’re just getting started.

Giovanni (John) Sasso Co-founder