Why the Best Event Giveaways Are the Ones People Actually Use

You’ve booked the booth and printed out your banners. Your team is ready to smile and wave and tell the world about your business. The big question: What will you put out on the table? If your answer is stress balls or yet another tote bag with a logo, it might be time to rethink […]
Why Hygiene Has Become a Brand Differentiator in Hospitality

Technology used to be the next great thing in hospitality. Now, it is hygiene. Of course, guests still notice your lighting and playlist, but they pay close attention to how clean and considered your space is, too. One survey found cleanliness to be the most important attribute of accommodation. Another revealed that 60% of people […]